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5 Reasons Why Your Website May Be Ranking Poorly

Having a strong online presence is vital for businesses to stay ahead of the game. A website can make or break a company’s reputation and prevent visitors from converting into customers. Unfortunately, many websites are letting themselves down with poor performance. Here, we’ll examine the top 5 reasons why your website may not be doing as well as it should, and provide tips to help you improve.

1. Slow Page Load Times: A Recipe for Disaster

Page speed is a crucial aspect of any website’s performance. If your website takes too long to load, users are likely to abandon it and move on to a competitor’s site. According to Google, a one-second delay in page load time can result in a 7% reduction in website conversions. Make sure to optimise your images, compress files, and leverage browser caching to ensure your website loads quickly.

2. Failing the Mobile-Friendly Test: A Mobile-First World

With the majority of internet users accessing websites through mobile devices, it’s essential to ensure your website is mobile-friendly. This means ensuring that your website is responsive, with easy-to-use navigation and clear content that adapts to different screen sizes. Test your website on different devices and browsers to ensure it meets this criterion.

3. Sub-Standard Content: A Lack of Relevance and Quality

Content is king, and poor-quality or irrelevant content can harm your website’s credibility and ranking. Ensure that your content is well-written, engaging, and relevant to your target audience. Avoid duplicate or thin content, and consider using a content calendar to plan it all out and stay on track.

4. SSL Certification: The Missing Piece of the Puzzle

SSL certification (also known as HTTPS) ensures that user data remains secure and trustworthy. Without it, users may be hesitant to provide sensitive information, leading to lost conversions. Ensure that your website has an SSL certificate installed and that it’s properly configured.

5. Neglecting Regular Maintenance: A Recipe for Decline

Regular maintenance is crucial to ensure your website remains healthy and secure. This includes updating your website software, as well as monitoring for security vulnerabilities and fixing any broken links. Neglecting these tasks can lead to poor performance, security breaches, and ultimately, a decline in search engine rankings.

Do you have a website problem and don’t know how to fix it? Don’t worry; we can help.

The good news is that these issues are easily rectifiable with the right expertise and guidance. If you’re struggling with any of these common website woes, don’t hesitate to get in touch with Modern Print & Design. Our team of experts can help you identify and fix these problems, ensuring your website is fast, secure, and user-friendly. With our expertise, you can rest assured that your online presence will be transformed, driving more customer conversions and revenue for your business. Call us today on 01646 682676 or send us a message to learn more about how we can help you take your website to the next level.

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