What is Responsive Design?
Responsive design is extremely important to modern websites. Users now browse the web on a multitude of different devices. Your website needs to deliver a good experience on all of them.
Not convinced? Read on to see why responsive design is a must.
If you need help making your website responsive, call us today on 01646 682676 and we can arrange a free, no-commitment web design consultation.
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Deliver a better user experience
User experience is crucial for website owners. You want people to like your site, and you want it to be easy to use. If someone visits your website on a mobile device, and it takes forever to load or your pictures are incorrectly sized, it can make your company appear unprofessional.
Improve your search engine ranking
Websites that use responsive design get a boost in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.
Save your business’ time and money
Most businesses don’t have a lot of time to update or refresh the way their website looks. By using responsive design, you can save money by eliminating the cost of paying for a separate mobile website. You will only need to invest in a single site design to appeal to all visitors and all devices.
So what is “responsive design”?
Responsive design is a technique to create a website so that it automatically scales its content. It detects the device it is viewed on and modifies elements to match the screen size.
Limitations are put on the design to stop display problems. Things like images being larger than the screen width, or text dropping off the edge of the display. It also prevents visitors on mobile devices from needing to do extra work like zooming in to read your website pages.
The goal of a responsive design is to remove unnecessary resizing, scrolling, zooming, or panning. These actions occur with sites that have not been optimised for different devices.
It is often very difficult to navigate these sites, meaning it may even cost you potential customers. Visitors who become frustrated with trying to figure out how to do something.
Responsive website design also replaces the previous need to design a dedicated mobile website for smartphone users. For example, instead of designing multiple websites for different screen sizes, you can design just one website. A website that scales up or down automatically to match the device it’s being viewed on.
Why should my website be responsive?
We live in a time where most people use a digital device daily. Firstly, it’s important for your site to be viewable across as many devices as possible. You can never know what device someone will be using to view your website.
Secondly, Google’s stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop. This number will only continue to rise as global smartphone ownership increases.
And finally, Google states that mobile-friendliness is a major ranking factor in its search engine algorithms. This means that sites that are not mobile-friendly will lose some ground in search engine results. This is because they are not be delivering a good experience to mobile searchers and viewers.
Above all, Responsive design is an important part of any modern web strategy—and it should be part of yours, too.
Embracing responsive design for your website
If you’re ready to invest in a responsive website, check out our wesbite design page to learn more.
If you’ve got any questions, you’re welcome to contact our design experts at Modern Print & Design. Get in touch today to organise a free, no-commitment quote for making your site responsive!
Modern Print & Design
Chase House
Meyrick Street
Pembroke Dock
Pembrokeshire SA72 6JD
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