This month, we’re going to look at 5 of the most common website mistakes that we encounter with small business websites. These mistakes can cause your business to lose visitors, search engine ranking and most importantly new leads and sales.
1) Lack of Clear Call to Action
Forgetting to add a “call to action” is probably one of the biggest small business website mistakes we see. A call to action will get visitors focused on what their next step is. It is a prompt that is written with a persuasive command attached to a link or button. Examples include: “Buy now”, “Get Started”, “Contact Us Today”.
2) No Analytics to Measure Performance
One of the biggest web design mistakes to avoid is not looking at important data behind a website’s use. Nearly 75% of small business sites do not use analytics tools to track performance! Think of your website as an investment – one of the most important things you can do to protect this investment is to analyse progress and measure success.
3) Weak Search Engine Optimisation (SEO)
While you may think that badly designed website might put people off, it’s content and SEO will make or break traffic and lead generation. Great content provides exceptional value and gets found organically via search engines. Combine blog posting with social sharing, and you’ve got a recipe for higher rankings on Google.
4) Hard to Find Contact Information
Customers and clients need to get in touch with you easily. Customers do not want to work to find out how to get in touch with you from the web. Minimize the clicks, maximize the opportunity! Put a clear call to action in the header with the direct phone number (example: “Call us for a free estimate today! 01010 111111”).
5) Slow Load Times
If your website loads slowly, you will most certainly lose the visitor. By slow, I mean anything that takes above 3 seconds to load. Everyone wants to find their information fast. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load.
Need help fixing these common mistakes on your business’ website?
If you’ve read through the list above and are worried that these mistakes may be affecting your business’ website, call us today on 01646 682676 to arrange a free, no-commitment meeting with one of our website designers in Pembrokeshire. We can analyse your website and come up with a cost action-plan to put them right for you.
