Internet users quickly flit from one topic or website to another, so if you are going to keep them on your website long enough to become a customer you need to draw them in. Studies show that you have less than 10 seconds to capture their attention.
Here are 5 things that we think are essential for your business’ website:-
1. Company Description
Your home page should include a concise explanation of what your company actually does. The point of your website is to gain new clients, so don’t leave them confused about what services you provide.
2. Contact Information
It’s extremely important for potential customers that your address and telephone number are easily found. Even if your business is solely involved in online sales, some customers will still want to know where you are located.
3. Mobile Optimisation
In the past few years, mobile use has grown by nearly 400%, and nearly 20% of users between the ages of 18-34 spend all of their online time on a mobile device. Back in 2012 a Google survey found that 74% of visitors were more likely to return to mobile friendly websites, 61% were likely to leave if a website wasn’t mobile friendly, and 67% were more likely to buy from a mobile friendly website. If your website isn’t mobile-friendly, you’re losing business.
4. Blog
Your website should include articles that not only sells your product but gives your customers useful information whether they are making a purchase or not and a blog is one of the easiest ways to do this.
5. Testimonials
Any Customer reviews, professional certifications, and awards should be displayed on your website to let new clients know that they can trust you to do a good job.
If you’d like to add any new features to your website or give it a fresh new look for 2017 then call 01646 682676 today to arrange a free no-commitment website review to discuss your options.
