Social Media is extremely important for running a business in 2022. However, there are so many socials to choose from – which ones are right for your business?
The best social media profile to have is one that can use to achieve your business goals. Whether that’s getting more people to get in touch with you, clicking through to your website or purchasing your products. Each platform is unique and has it’s own kind of audience which you are trying to reach.
Facebook is an extremely popular social media network – with over 2.9 billion active users in 2022 it has one of the widest ranging and varied audiences.
You can use Facebook to share many things related to your business: photos, videos, company updates and more. Facebook Business pages are very customisable, allowing you to highlight certains products or information such as contact details, opening hours and more. Facebook profiles are generally recommended for most businesses which sell direct-to-consumer.
Instagram is also very popular, with more than 1.1 billion active users. What makes Instagram special is that it is an extremely visual platform as it revolves around the use of images and video posts.
Instagram is perfect for your business if you sell physical products or services – after all “A picture is worth a thousand words”. It’s a great business tool for showing off your best high quality images or videos of customer experiences.
LinkedIn is designed to be more professional than other social media platforms and is geared toward businesses and professionals. It’s true that LinkedIn has a smaller number of users (260 million per month), but is by far the best platform for professional networking. It’s an excellent place to find other business owners, show off your skills and promote your business.
Twitter is great for short updates, engaging with followers and sharing links to blog posts, but the platform isn’t ideal for all businesses.
On Twitter, you can share short tweets (messages of 240 characters or fewer), videos, images, links, polls and more. It’s also easy to interact with your customers on this platform by mentioning users in your posts along with liking and retweeting their tweets.
TikTok
TikTok, is a relatively new platform where users create and share short videos. It can be an immensely effective option for businesses, but only if used properly. TikTok is primarily popular with the younger generations so it can be challenging to strike the right tone for business success on the platform.
Social Media Profile Creation in Pembrokeshire
We generally recommend setting up at least a Facebook page to act as a point of contact for your business. If you’re a dab hand at photography, then you may also want to look into Instagram; it’s a really excellent place to really showcase your products and services.
If you would like any help setting up a well-branded and informative social media profile on any platform, please get in touch with Modern Print & Design today by calling 01646 682676 or by filling out our contact form. Our experienced website designers in Pembrokeshire will be able to help you with all social media and web design projects.
