Laxfield Herefords are based in Talog, Carmarthenshire and they breed pedigree Hereford cattle. The cattle are used as breeding stock in the UK and international beef farming industry.
When they approached our Pembrokeshire website designers to help them raise their online profile we were delighted. The the first thing that was done was arrange a free, no commitment website consultation. At this free meeting we discussed their old website and what they wanted to achieve with their new website, along with design preferences.
It quickly became apparent that Laxfield Herefords wanted a website designed in Pembrokeshire that had a traditional rural feel to it. A look that captured the long, multi-generational life of the business, showing that it had been in their family for several lifetimes. The use of greens, brown and reds with are all very traditional colour associated with agricultural businesses and the meat industry.
This was combined with a very traditional style of logo, which harks back to the sort of marks you would see uses by Edwardian and Victorian food producers. The animals head is coming out of a circle as though it were a window – the main difference being that this logo uses a colour photo rather than a traditional drawing.
Pedigree Animals For Sale
A key purpose of the site was to enable Laxfield Herefords to show potential customers the pedigree cattle they have for sale. This was done by designing a simple to use blog system. On this they could easily list all of their animals which are ready for sale. Each listing also has a direct link to that animals registered pedigree details on the official central registry for the Hereford Cattle Society.