When the sun comes out in Pembrokeshire, everything changes. Locals head to the coast, and thousands of holidaymakers flock to our stunning beaches and historic towns. Whether you run a cosy café in Tenby, an online shop selling handmade crafts from your home in Narberth, or a local service business, this sunny weather is a massive opportunity.
You do not need to be a computer expert to make the most of it, either. Here are four incredibly easy, automated ways to use simple online tools to attract more customers while the weather is warm.
Top Tip: Pick just one of these tools to start with this week. Once you see how much time it saves you, you can try the next!
1. Give Your Business a Quick “Summer Makeover” Online
Think of your Google Business Profile (the free listing that appears when people search for local services or shops on Google) as your digital shop front. When tourists arrive in Pembrokeshire, they instantly search their phones for things like “best ice cream near me” or “studios open today.”
The Action: Download the free Google Maps app on your phone. Update your opening hours if you stay open later on warm evenings, and post a couple of bright photos of your summer stock or a sunny view from your window. It takes five minutes, and Google will automatically show your business to people searching nearby.
2. Put Your Social Media on Autopilot
When the weather is beautiful, the last thing you want to do is sit inside staring at a screen trying to think of what to post on Facebook or Instagram. Instead, let a free tool do the heavy lifting for you while you enjoy the sunshine.
The Action: Use a free, built-in tool like Meta Business Suite (which connects your business Facebook and Instagram pages). On a rainy morning, spend half an hour uploading a few photos of your summer products or services. You can type out a few simple captions and tell the tool exactly what day and time you want them to be published over the next two weeks. It will post them automatically while you are busy serving customers or heading to the beach.
3. Send a Cheerful, Automated Summer Email
If you have a list of email addresses from past customers, summer is the perfect time to drop them a quick note. For local shops, it invites people back in; for online businesses, it reminds people you exist.
The Action: Tools like Mailchimp are free for small lists and very user-friendly. You can choose a pre-made summer template, type a quick message like “Feeling the heat in Pembrokeshire? Drop by for a cool drink!” or “Summer delivery update,” and click send. You can even set it up to automatically send a welcome discount to anyone who signs up on your website.
4. Let Customers Book Themselves In
If your business relies on appointments—like a hair salon, a dog groomer, or a local tour guide—answering the phone while you are busy can be a nightmare.
The Action: Use a simple, free setup like Fresha or Calendly. You just tick the hours you are available, and put the link on your Facebook page or website. Customers can book their own slots at 10:00 PM while sitting in their caravan, and the tool automatically adds it to your calendar and sends them a text reminder. Zero effort required from you.
Need a Helping Hand?
If you are ready to make the most of the summer rush but would like a professional team to handle the heavy lifting, the experts at Modern Print and Design are here to help. Whether you want to refresh your existing online presence or want to discuss entirely new plans for your business website to capture more traffic, we can guide you through every step in plain English. Get in touch with us today by calling 01646 682676 or sending a message with your ideas and find out how we can help your Pembrokeshire business thrive all year round.
