Impact was the word when Modern Print puts its corporate identity on their Smart Roadster Coupe and it worked. The new look car is really turning heads and getting the firm plenty of free publicity. People are actually stopping and pointing at the sports car as it passes!
All of this was made possible by combining the skills of local sign writers Llanion Signs and Modern Prints graphic designers. Senior designer Leo Ayres said, " I knew that it had to be fun and high impact to get the attention that all small firms like ours need to survive in the current climate."
Small firms like Modern Print have been particularly hit by the advent of Internet printing companies taking business from the traditional family firms found in towns up and down the country. To survive they have had to become much more aware of advertising and promotional opportunities.
Modern Print Managing Partner Trevor Collins said, " Other small printing firms should look at all available advertising methods and utilize what ever is at hand, like we have done. Don’t just put your name on your vehicles make it an advertising hording for your company!"
Photo – Modern Prints newly sign written Smart Roadster Coupe is really getting the company noticed.