Get your business’ digital marketing off to a flying start with four important methods to help plan your online marketing strategy for 2023. There are often so many different things to consider when you are making a marketing plan, so breaking it down into the following categories can help you get started.
1. Digital business experience
In recent years, the way that customers research, compare, and buy products has drastically changed. Gone are the days when customers would chat with sales reps on the phone or meet prospective suppliers at an industry event. No matter the industry, with digital strategy at the helm, most customers start their purchase journey online – even if they end up purchasing offline in the end.
According to market research, over 80% of customers visit a website before making a purchase. As a result, the buying experience is no different and is trending towards the customer conducting their own research before purchasing. This makes sense, just think about the way consumers read reviews and compare products on Amazon.
2. Inbound marketing
With an uncertain year ahead, inbound marketing will become a top priority for your business. Digital marketing is now essential for any inbound marketing strategy because, as we have already mentioned, customers are now researching online.
That’s why your Search Engine Optimisation (SEO) and content marketing efforts should be highly tailored towards your target audience. Your content should answer the questions your potential customers are likely to have surrounding your products or services to help build trust and build your authority in your industry. In short, if you can solve your potential customer’s problems, they’re more likely to trust you and buy from you in the future.
3. Content marketing
Creating this content is key to building trust with your audience, so it’s more important than ever. Research shows that 80% of decision-makers prefer to gain information from a blog post rather than viewing an ad. So, gaining cut-through in a crowded market is less about the ads you can get out there and more about the information you can provide to your audience.
To demonstrate this, it’s key to optimise the content you create to match the search terms and the search intent of your customers. This is how you’re going to make sure you’re found in the right place at the right time. By doing this, you’re not only answering their questions, but you’re also showing Google the relevance and quality of your content too.
4. Brand Awareness
Finally, understanding brand awareness is key for businesses that want to scale up their sales in 2023. Why? According to research from LinkedIn, only 5% of the market is in buying mode at any given time. This means at least 95% of your target audience is not ready to buy today. So, which digital marketing strategies can help you to drive brand awareness for your business?
- Social Media – Social media platforms such as Facebook or LinkedIn can help you to show off your business’ brand personality alongside your products/services and connect with potential customers.
- SEO (Search Engine Optimisation) – SEO is a crucial part of building brand awareness. It puts you in the search results at the exact moment your potential customers are looking for an answer to their problem. They might not be ready to buy straight away, but if your content is useful, they’re going to keep coming back.
- PPC (Pay-per-click) – SEO can take time to see the results, but PPC can help you appear at the top of the search results and build brand awareness in the meantime. It’s a great way to get in front of the right people when they’re searching for a solution to their problem. You can lead them to a highly targeted landing page and either capture their details or provide the information they need.
Get help with Digital Marketing for 2023
If you want assistance with building a digital marketing plan for 2023 or you would like help optimising your business’ online presence, please call today on 01646 682676 to arrange an appointment with one of our digital marketing experts. Or send a message by following this link.