Your Analytics are the numbers of visitors / interactions along with the patterns of visitors to your website and social media accounts. For example, what pages they go to and which they avoid. What buttons they click on and which they don’t. What product they start the process of buying but then cancel before completion.
It allows you to see what is working and what is not so that you can concentrate on the successful.
You change the website to increase its performance based on its analytics.
The same applies to your social media accounts. For example, if you know a particular offer or promotion leeds to hire sales / visits to your website then do more of them.
You can do this by putting a link on you promotional social media posts and tracking how many people follow. Alternatively, just watch for any increase in visitors / sales on your website after a offer goes out.
‘Google Analytics’ is perfect for understanding your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.
For analytics outside of Google you can use individual analytics from each social network (ie. Facebook, Pinterest, etc), you can bring them all to one place by using a dashboard program such as Cognos (from IBM), or you can pay for a more powerful tool to gain more insights.
If you would like speak to someone about installing Google Analytics on your website call 01646 682676 today. Alternatively, send a message by following this link.